To reach an elite level in any endeavour it's imperative that you develop good habits. Although some rituals may seem inconsequential, over a life time they can have a massive impact on your quality of...

It had to happen sooner or later. We get many requests for cross posting on our blog but frankly, we weren't sure what content you guys would like to see, so we hadn't progressed with it....

Let’s face it, men LOVE to be pampered. Whether they like to admit it or not, they do. For the average Joe, going to the barber is an exciting experience and is the male version...

Are you tired of people always going on about “bigger is better”? Do you hate how small things seem to be always over looked or looked down upon? Do you hate commitment? Do you hate...

Picture it. You’re looking in the mirror, admiring how epic your beard looks. You turn your head side to side, up and down and... wait hang on, there’s a big red pimple right on your...

Within the course of any given week, we're lucky enough to talk shop with a number of barbers, customers, social media personalities or the folks at one of our largest retail distributors Shaver Shop. Facial hair trends...

Attending an all boys private school for the duration of my schooling was interesting, to say the least. I was a bit of a dick to my teachers, enjoyed playing sport and made some friends...

Like it or not, looks matter.  For example, there is evidence to suggest that your sexual attractiveness can impact on your job prospects, success with relationships & your first impressions when meeting someone for the first time.

Over the last 4 months we have spent countless hours conceptualising, planning and diligently making over 100 limited release Vikings inspired beard balms for the release of "Vikings" Season 4 part 2 on Blu-ray and DVD. It...